The Most Sustainable Fashion Brand You’ve Never Heard Of

The Most Sustainable Fashion Brand You’ve Never Heard Of

The Most Sustainable Fashion Brand You’ve Never Heard Of

In a world where sustainable fashion is increasing in popularity, there are still very few brands that are able to stand out from the crowd. Sass Obsessed is a unique eco-friendly fashion brand that offers handmade Crochet products made from 100% Cotton. 

What sets Sass Obsessed apart from other environmentally conscious brands is their commitment to using sustainable materials, ethical manufacturing processes, and a zero-waste philosophy.

The Journey to Sustainability

The founders of Sass Obsessed, Neelkamal, Hamra and Sanjeevni, started the brand in 2021 as a way to merge their two passions – fashion and sustainability. They were always been interested in fashion and after working in the industry for a few years, they became increasingly concerned about its negative impact on the environment. This led them to start researching sustainable materials and ethical manufacturing processes that could be used to create high-quality fashion products. 

Neelkamal was always fond of knitting and crocheting, she even participated in creating world’s largest crochet blanket in 2016 and won a Guinness World Book of Records. She was also drawn to Crochet because of its rich history and traditional techniques that have been passed down for generations. 

Neelkamal Chouhan - Sass Obsessed Team

Today, all of Sass Obsessed’s products are made from 100% GOTS certified organic cotton. The cotton is sourced from one of the leading cotton yarn manufacturer in India – ABCwools and dyed using low-impact dyes. 

Once the yarn is ready, Neelkamal assembles a team of local Crochet artists who handcraft each piece with care. This slow and considered approach to production ensures that each item is made with precision and attention to detail. It also allows the team to maintain complete control over their supply chain which is an important part of her sustainable philosophy. 

Sass Obsessed’s Approach to Sustainability

In addition to sourcing sustainable materials and working with ethical manufacturers, Sass Obsessed has also adopted a zero-waste philosophy. This means that they use every last scrap of fabric and material when creating their products. Any leftover yarn is donated to local schools and charities or used to create new items like headbands, scrunchies, and shoelaces. 

Sass Obsessed is also committed to offsetting their carbon footprint by planting one tree for every item sold. They partner with One Tree Planted – an organization that works with communities around the world to reforest landscapes that have been affected by deforestation, fires, floods, and other natural disasters. So far, Sass Obsessed has planted over 10,000 trees through this partnership!

Why is sass obsessed is getting popular among ethical fashion lovers?

Sass Obsessed is getting famous for being the go-to place for ethical fashion lovers. The store offers a wide range of sustainable and eco-friendly clothing options, making it easy for shoppers to find stylish, sustainable clothes all in one place. In addition to its great selection, Sass Obsessed is also known for its unbeatable prices. Shoppers can find stylish pieces at a fraction of the cost of similar items at other stores.

This makes Sass Obsessed a great option for shoppers who want to save money while still supporting sustainable fashion. With its great selection and amazing prices, it’s no wonder that Sass Obsessed is quickly becoming a favorite among ethical fashion lovers.

Sass Obsessed is a unique fashion label that is quickly gaining popularity among ethical fashion lovers. Here are five reasons why:

  1. Sass Obsessed is committed to using sustainable materials and ethical production practices. Their goal is to reduce the environmental impact of the fashion industry, and they are constantly searching for new ways to improve their sustainability.
  2. The designs of Sass Obsessed are timeless and versatile. The pieces can be dressed up or down, and they can be worn season after season.
  3. The quality of Sass Obsessed clothing is impeccable. The fabrics are luxurious and the construction is flawless.
  4. Sass Obsessed is an affordable luxury brand. Their pieces are priced below similar brands, but they don’t sacrifice quality or style.
  5. Sass Obsessed is a brand with a conscience. They are transparent about their supply chain and they give back to the community through their philanthropy initiatives.


If you’re looking for a sustainable fashion brand that is truly committed to environmental responsibility, then Sass Obsessed is the perfect choice for you! Their unique approach to sustainability sets them apart from other eco-friendly brands on the market today. So next time you’re shopping for new clothes, make sure to check out Sass Obsessed!

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