We love our sass and you will too, Meet our Sass Squad!

The Main Ideology

Mrs Neelkamal Chouhan was the core inspiration behind Sass Obsessed. She is a keen knitter and crocheter herself but soon she realized that many other women were just like her – eager for an opportunity to make money from their craft. She wanted to empower women by giving them livelihood and also to provide the world with beautiful handmade products.

Defying the Odds!

With time she started teaching interested and needy women who were fond of this art. Sanjeevni Chouhan (Co-founder) her daughter along with her College Friend Hamra (Co-founder) decided to empower these women by selling their craft locally and globally. So together we created Sass Obsessed!

Happy You - Happy Us <3

Our mission is to bring happiness into our customers’ lives by providing them with the most beautiful handmade products they could hope for. And because we’re here to keep you looking on fleek all year round we’ve got something new up our sleeves every month- so be sure to check back often 🙂 

Our Commitment

We know that diversity and inclusion are core values at Sass Obsessed. That’s why we’re working hard to create a comprehensive strategy with current initiatives focused on training focus groups (for better understanding employee perspectives) inclusive recruiting strategies which includes analyzing demographic details of our current workforce as well as creating opportunities for growth by providing ample opportunity development resources within the company. We want every single person who works here – regardless if they have been with us one day or many years-to feel valued because this is important not just from an HR perspective but also when it comes down hiring new blood too!

Our Benefits

What if we could design the perfect workspace? We want Sass Obsessed to be an example of what a modern workplace should look like – one that is more human focused on its people and their well-being. This means recognizing all aspects of employees’ lives while fostering this culture where they can thrive both personally as well professionally.


Sass Obsessed would not be successful without the hard work and dedication of our team. We are grateful for our employees and we want to take care of them. That is why we provide equal leave benefits to all employees across our corporate, retail, and warehouse teams.


We’re all about empowering learning at Sass Obsessed. We believe that one of the best ways to empower ourselves is by getting together and educating ourselves in new design trends, skillsets or anything else we need to grow!


Sass Obsessed is committed to supporting employees in all aspects of life. We do this by providing a number of policies including paid sick leave and parental leave and helping the family members of the team in the tough times of COVID.

Why We Work Here?